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Brand Profile

Perfect Diary

完美日记

Yatsen Holding's flagship beauty brand. ESG reporting aligned with HKEX disclosure requirements.

Website www.perfectdiary.com
Industry beauty

24

Claims Analyzed

10

High Risk Claims

1

Articles Published

Moderate

Risk Level

Recent Claims

high

Perfect Diary has not disclosed any data on the proportion of sustainable products, targets for sustainable product share, or implementation timelines.

circularity

low

Perfect Diary received an MSCI ESG Rating of A.

sustainability

low

Perfect Diary has published an independent ESG report for the fourth consecutive year.

sustainability

high

Perfect Diary has not disclosed a CDP climate score.

carbon

low

Perfect Diary aims to achieve 100% clean energy in its own operations by 2035.

carbon

low

Perfect Diary's Guangzhou factory has an installed solar photovoltaic capacity of 2,324 kWp.

carbon

high

Perfect Diary reports identical figures for Scope 1+2 and Scope 3 emissions (1,773.46 tCO2e, 61.7% reduction), which is atypical and may indicate reporting error or definitional ambiguity.

carbon

low

In 2024, Perfect Diary's Scope 1+2 emissions totaled 1,773.46 tonnes CO2e, a 61.7% year-on-year reduction.

carbon

Published Analyses

InvestigationPerfect Diary

Yatsen’s Carbon Pledge: Top ESG Rating Meets Incomplete Data

Yatsen has set ambitious climate targets and earned MSCI’s A rating, but its total reported emissions of 1,773 tCO₂e—a 61.7% drop—appear incomplete, and the company hasn’t submitted its goals to the Science Based Targets initiative. Key consumer metrics like sustainable product share remain undisclosed.

YatsenPerfect DiaryESG