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Brand Profile

Perfect Diary

完美日记

Yatsen Holding's flagship beauty brand. ESG reporting aligned with HKEX disclosure requirements.

Website www.perfectdiary.com
Industry beauty

10

Claims Analyzed

4

High Risk Claims

1

Articles Published

Moderate

Risk Level

Recent Claims

low

Yatsen has achieved an MSCI ESG rating of 'A' for two consecutive years, the only Chinese beauty brand at this level.

sustainability

medium

Yatsen targets 100% clean energy in its own operations by 2035, with current solar PV capacity of 2,324 kWp installed in Guangzhou.

carbon

medium

Yatsen commits to achieving operational net-zero emissions by 2040.

carbon

high

Yatsen aims for full value chain carbon neutrality by 2050.

carbon

medium

Total emissions were 1,773 tCO2e, a 61.7% year-on-year decrease.

carbon

low

Yatsen has invested over RMB 600 million cumulatively in R&D and holds 245 filed patents, with 210 granted.

sustainability

high

Yatsen has not submitted its emission reduction targets to the Science Based Targets initiative (SBTi).

carbon

high

Sustainable product share data is not found.

material

Published Analyses

InvestigationPerfect Diary

Yatsen’s Carbon Pledge: Top ESG Rating Meets Incomplete Data

Yatsen has set ambitious climate targets and earned MSCI’s A rating, but its total reported emissions of 1,773 tCO₂e—a 61.7% drop—appear incomplete, and the company hasn’t submitted its goals to the Science Based Targets initiative. Key consumer metrics like sustainable product share remain undisclosed.

YatsenPerfect DiaryESG